Importance of Animation in Advertising

The animation which makes us recollect the funny cartoons, ferocious characters, imitation of real world people and magical style of text flowing which made us laugh and enjoy the beauty of creativity.

Animation has become a more prevalent form of media. The promotion of a service or product to the general public is the advertisement. It main proposes is to increase the profit of a business or concern. A good advertisement holds the public attention to the specific services or product. The reason why the ads are made attractive to attract the customer.

The Importance of Animation in Advertising is to make it more unique and interesting. And the advantage in using animation is that it is entirely limitless. If you want a character to grow taller than Eiffel Tower, then it is only possible using animation. This is the beauty of creative tools and technology that we have. Besides, animation helps to understand and explain the subject quicker and in better than the real-time videos.

Thus animation(3D Animation Process) in our advertisement make it more entertaining eye catchy and indulges the Consumer to get involved in the product. People love to watch the most entertaining videos. Recent studies show that the funny videos are the most shared content on social media.

6 Reasons Why Animation Right for Your Brand

1. Cost Effective

People believe that animation is more expensive than it is. While good, complex animation will cost a bit of money, so will an entire day of filming a real-life commercial. Keep in mind that ads require a talent, editors, crew, set, makeup and much more.

2. More Effective

The animation doesn’t have to be limited to video. For instance, many brands use animation in the banners that run on their websites. Ads with animation are more effective than static ads.

3. Creativity

Creative ads tend to be researched on YouTube after their television life. Because the options are countless in animation, you can be as creative as you want without having to worry about the physical limitations that real-life commercial faces.

4. Stand out from the crowd

Whether you are targeting B2B or B2C advertising, the animation isn’t prevalently used. Using an animated ad you are establishing a positive first impression with people experiencing your brand for the first time.

5. Create Character

While the animated ads might not become recognizable publicly, you can create an image or character unique to your brand.

6. Save Time

Creating animated ads could probably save you time, especially if you want to create a series of ads that play back-to-back over the course of a few weeks.

Reason of Discussing Advertisement Media

The reason why we are discussing advertisement media is to make the reader aware of the scope of animation in the different fields. It is no more limited to the only film industry, but its implementation has spread all across various media which make us feel if someone is trying to make a career out of animation this is the right time and right market to hit. Many animation institutes are growing since its need and requirement for skilled professional are also increasing over the years.

The following video is an animation ad film by Cadbury Choclairs Gold